While perusing PR News Wire (An interesting site that provides a lot of information on for public relations enthusists. Worth checking out!) I came upon an article that really opened my eyes to what I think is a big misconception in communications today.
We all seem to be under the impression that if people see our company's name or logo or they see our advertisement that is getting our message across. The truth is though that most people probably aren't giving much thought to it unless they have a personal connection.
If you really want to reach potential customers you have to change your mindset to quality over quantity. Giving your brochure to 100 people doesn't really change anything if they didn't create a connection with your company. Instead really talk with 10 people and find out about their needs and how you can address them.
Targeting your audience rather than just casting a net on the masses will greatly increase your chances of getting returning interest.
The article provides a great perspective on targeting our audience. You can read it here.
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